Ipswich Town FC
Historic English football club with a path back to the world’s most valuable league.
Summary
Ipswich Town Football Club is one of the most storied franchises in English football, with a heritage stretching back to 1878. The Club has won the English Football League title (1961/62), the FA Cup (1978), and the UEFA Cup (1981), placing it among an elite group to have captured both major domestic and European honors. After a prolonged period of underinvestment that saw the Club drop to League One, a 2021 acquisition by U.S.-based Gamechanger 20 Limited ignited a historic turnaround. Under Chair and CEO Mark Ashton, Ipswich achieved back-to-back promotions in 2022/23 and 2023/24, rising from League One to the English Premier League in just three years. Revenue grew from under £10 million to over £150 million, and the Club ranked first in the EPL in matchday fan experience during the 2024/25 season. Following relegation from the Premier League at the end of the 2024/25 campaign, Ipswich is currently competing in the EFL Championship for the 2025/26 season, where the Club sits in third place and is firmly in the promotion race to return to the top flight. Ipswich is the only professional sports club in Suffolk county, with no other EPL club within 75 miles, and consistently sells out its 20,000+ seat stadium. Key investment priorities include the Training Ground development, the Club’s first multi-club investment, achieving Category 1 Academy status, and a path to becoming a top 12 EPL team within five years.
Background
Ipswich Town Football Club was founded in 1878 and rose to prominence under Sir Alfred Ramsey, who led the team to consecutive division titles (1960–62). Sir Bobby Robson cemented the Club’s legacy with an FA Cup victory in 1978 and the UEFA Cup in 1981. Ipswich finished fifth in the Premier League as recently as 2000–01, but financial difficulties saw the Club fall to League One by 2019. In April 2021, a consortium led by ORG Portfolio Management and the Three Lions Fund acquired the Club through Gamechanger 20 Limited. Mark Ashton, with 20-plus years of football club leadership experience, was installed as Chair and CEO. His team achieved back-to-back promotions in record time, invested over £21 million in infrastructure, and built a squad that gained more market value (+€189 million) than any club in global football during 2024/25. Following a season in the Premier League, the Club was relegated at the end of the 2024/25 campaign and is now competing in the EFL Championship, currently positioned in third place with a strong bid for promotion back to the top flight. The English Premier League is the most commercially valuable football league in the world, we believe. EPL clubs typically trade at a 2.5x average EV-to-revenue multiple, compared to 11.9x for the NBA and 9.3x for the NFL, making English football a significantly undervalued asset class, in our view.
Details
Stage: Late Stage
Industry: Professional Sports / English Football
Highlights
Back-to-Back Promotions: Historic rise from League One to the Premier League in consecutive seasons (2022–24) 15x Revenue Growth Since Acquisition: Club revenue grew from under £10M to over £150M between 2020/21 and 2024/25 #1 Squad Value Growth Globally: +€189M in player market value in 2024/25, more than any club in global football 28,874 Average Attendance: Highest average attendance in the EFL, exceeding multiple Premier League clubs
15x Revenue Growth Since Acquisition: Club revenue grew from under £10M to over £150M between 2020/21 and 2024/25
Notes
Back-to-Back Promotions: Historic rise from League One to the Premier League in consecutive seasons (2022–24)
15x Revenue Growth Since Acquisition: Club revenue grew from under £10M to over £150M between 2020/21 and 2024/25
#1 Squad Value Growth Globally: +€189M in player market value in 2024/25, more than any club in global football
28,874 Average Attendance: Highest average attendance in the EFL, exceeding multiple Premier League clubs
Why The Champion Fund Invested:
Ipswich Town FC represents one of the most compelling entry points in global sports ownership. The English Premier League is the most-watched, highest-revenue football league on the planet, yet EPL clubs typically trade at a 2.5x EV-to-revenue multiple—a fraction of North American leagues like the NBA (11.9x) or NFL (9.3x). That valuation gap is closing as global media rights expand and institutional capital floods into the asset class, and we believe Ipswich sits at the front of that wave: a historic club with European pedigree, a proven management team, and a clear path back to the top flight. Our conviction is grounded in management execution. Mark Ashton’s team delivered back-to-back promotions from League One to the Premier League in three years—a feat that speaks directly to operational capability. The base case underwriting conservatively assumed relegation in the first EPL season with a return by 2025/26, and that scenario is tracking to plan with the Club currently sitting third in the Championship. Ipswich is the only professional sports organization in Suffolk county, has sold out season tickets for over 2.5 years running, and draws the highest average attendance in the EFL. The fanbase isn’t just loyal—it’s a geographic monopoly. Within Champion Fund’s broader portfolio, Ipswich provides something essential: direct ownership in a scarce, appreciating sports asset that anchors the fund’s exposure to the global sports economy. A professional football club generates durable revenue through media rights, matchday income, and commercial partnerships—cash flows that complement the higher-growth technology and venture positions elsewhere in the portfolio. Ipswich also opens doors for potential cross-portfolio collaboration, whether through fan engagement technology, ticketing partnerships, or stadium and training ground development that connects to the fund’s real estate and hospitality thesis. The opportunity, we believe, is to own a piece of one of the world’s most valuable sporting ecosystems at a moment when the rest of the market hasn’t fully priced it in.
CO-Investors
ORG Portfolio Management
Three Lions Ipswich LP
PSPRS (Arizona Public Safety Personnel Retirement System)
Portman Holdings LLC
Clara Vista Partners
Gamechanger 20 Limited
Investors should carefully consider the investment objectives, risks, charges, and expenses of the Fund before investing. The prospectus contains this and other information about the Fund and can be obtained by emailing champion@sweaterfunds.com or by visiting the Fund's website at https://www.thechampionfund.com/.
Please read the prospectus carefully before investing.

