Welcoming Matt Lederer to the Board of Trustees: A Strategic Marketer Shaping Modern Sports Culture
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The future of sports investing is as cultural as it is financial.
That’s why we’re honored to welcome Matt Lederer, Vice President of Brand Partnerships & Engagement at Comcast, to the Champion Fund Board of Trustees.
With more than two decades of leadership in brand partnerships, experiential marketing, and integrated sponsorship strategy, Matt brings a rare blend of strategic vision and operational execution to our governance table. His career has been built at the intersection of sports, media, and culture—making him an essential voice in Champion Fund’s pursuit of long-term alignment, investor trust, and cultural relevance.
A Career Spanning Brands, Audiences, and Outcomes
Matt currently oversees the sponsorship and partnership portfolio at Comcast for the Xfinity brand,, leading the development and execution of high-impact marketing initiatives across sports, entertainment, music, and lifestyle.
His team manages more than 8,000 activations annually, spanning partnerships with the NBA, NASCAR, Team US, and team relationships across all of the major US sports. He’s helped integrate Xfinity into moments and platforms that shape national attention—driving measurable business results while also delivering deeply resonant cultural relevance.
Matt’s portfolio includes partnerships with icons like Taylor Swift, Katy Perry, and Caitlin Clark, as well as grassroots and national-level community activations that reflect his commitment to purpose-driven engagement.
Matt’s fluency in both enterprise strategy and real-world storytelling makes him a valuable voice in any room where long-term alignment matters.
Trusted Voice in the Room
As a Trustee, Matt brings critical insight into how brands build trust, how platforms earn relevance, and how communities respond to thoughtful execution.
In a time when emerging funds are increasingly judged not only by their performance, but by their alignment with the audiences they serve, Matt helps ensure Champion Fund scales with both structure and cultural fluency.
His leadership reinforces our belief that investor trust isn’t built through hype—it’s built through alignment, credibility, and consistency over time.
Matt also serves on NASCAR’s Diversity Council, reflecting his commitment to inclusive growth and the role that sport can play in driving community impact.
Shaping the Platform That Serves a New Generation
Champion Fund is being built for a new generation of investors—those who see sports not just as fandom, but as a durable, long-term asset class. That shift requires a new kind of governance.
Matt’s experience designing partnerships that span cultures, channels, and communities helps us stay ahead of the curve—and rooted in the clarity that scale requires. He knows how to steward platforms that move people and markets. We’re grateful to have him at the table.
As we continue building the governance foundation for Champion Fund, Matt’s presence strengthens our commitment to both institutional discipline and forward-looking innovation.
Stay connected as we continue to build Champion Fund with the same level of care, clarity, and ambition that defines the leaders guiding it.
